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The challenge – to launch a new snack brand that is not only delicious but also recognizable, emotionally engaging, and visually striking.
We began with in-depth analysis:
Held a brand session with the client to understand the vision, ambitions, and the product.
Built a structure for deep-dive interviews and spoke with category consumers.
Identified key insights, audience segments, and shaped the cultural context of the brand.
Conducted a competitive analysis to find areas of differentiation.
Naming and Identity:
Analyzed historical, cultural, and emotional contexts relevant to the brand concept.
Created over 50 name options, selected the finalists, and approved a simple and powerful name Buenos Nachos.
Designed the logo and visual identity system that conveys the brand’s mood, fun, and warm energy.
Packaging Design:
Created a color system and design for the SKU line that unites all products into a cohesive visual language.
Assembled everything into a flexible design system for future scaling.
Prepared print-ready layouts.
Buenos Nachos is an example of how a brand can be born from observation, insight, and a sensitive understanding of the market. Taste, lightness, and Mexican sunshine – but with a Ukrainian soul.