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Corporate Identity for ASK Rhetoric School


ASK is by far the most unconventional, attention-grabbing brand style that we’ve created. No hard and fast rules, no boundaries – just one cohesive visual system with an intuitively understandable, “readable” design language. It all started with several versions of the company logo, achieving a bold typeface that merges into the brand pattern, or background. A convention-busting approach, but after all, just as much as we love setting the rules for visual elements in brandbooks, we love to tear them down sometimes. The customer didn’t hesitate to embrace a bold visual brand persona that perfectly captured their company philosophy.

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