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Logo and Corporate Identity for HoReCa Supply Company

The “Union of Bakery Centres” is a group of dedicated HoReCa supply companies. We created a dynamic and forward-looking brand identity to help them truly stand out. We made a conscious choice to avoid any superficial and obvious approaches, and aimed for a deeper engagement that departs from the overdone model that dominates in the B2B world. The result was a bold concept that runs throughout all of the client’s visual communications.